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Apple Inc.

AAPLNASDAQ

Apple is still an iPhone-led business, but the earnings engine is increasingly shaped by services mix, gross margin expansion, and relentless capital returns.

Coverage window

45 quarters from Q1 '15 to Q1 '26

FY2025 Q3-Q4 remain model estimates in the local dataset

AAPL Stock Price

$255.92

$0.29 (0.11%)as of Apr 3, 2026, 1:46 AM

Mkt Cap

$3.76T

P/E Ratio

32.39

52-wk High

$288.62

52-wk Low

$169.21

Source: Yahoo Finance · End-of-day data · Hover or tap for detail

Quarterly chart views track the fiscal reporting cadence. Annual chart views aggregate by calendar year to line demand cycles up with the actual end market. The summary table below remains on Apple's fiscal year basis.

Latest Revenue

$143.8B

Q1 '26 (Dec 2025)

+15.7% vs Q1 '25

Latest full FY: $416.2B

Gross Margin

48.2%

Q1 '26

+1.3pp vs Q1 '25

+8.4pp vs FY2021

Services Mix

20.9%

$30.0B of revenue

-0.3pp vs Q1 '25

+14.4pp vs Q1 '15

Diluted Shares

14.81B

Weighted average shares, Q1 '26

-36.5% vs Q1 '15

Latest full FY buybacks: $87.1B

Revenue

Apple is still iPhone-led, but the mix story is more balanced.

Revenue concentration remains obvious, yet the business is less singular than it was a decade ago. Services and geography mix now matter far more to the margin profile than they used to.

Quarterly revenue

Seasonal iPhone cycles still drive the revenue cadence; annual view smooths the pattern

Latest

Q1 '26 $143.8B

+15.7% YoY · Peak Q1 '26

$025B50B75B100B125B150BQ1 '15FY2015Q1 '16FY2016Q1 '17FY2017Q1 '18FY2018Q1 '19FY2019Q1 '20FY2020Q1 '21FY2021Q1 '22FY2022Q1 '23FY2023Q1 '24FY2024Q1 '25FY2025Q1 '26FY2026

Source: Apple SEC filings (10-Q, 10-K) · Hover, focus, or tap bars for detail · Holiday quarter (Q1) highlighted

Profitability

Margin expansion is the structural change in the Apple story.

The key question is no longer just how many devices Apple ships. It is how much of the revenue base arrives with services-like economics layered on top.

Gross profit breakdown

Products vs. services gross profit contribution, FY2015–FY2026

$05B10B15B20B25B30B35B40B45B50B55B60B65B70BQ1 '15FY2015Q1 '16FY2016Q1 '17FY2017Q1 '18FY2018Q1 '19FY2019Q1 '20FY2020Q1 '21FY2021Q1 '22FY2022Q1 '23FY2023Q1 '24FY2024Q1 '25FY2025Q1 '26FY2026

Source: Apple SEC filings (10-Q, 10-K) · Click categories to filter

Capital Allocation

Cash generation is still massive, and most of it comes back to shareholders.

Free cash flow is the raw material. Buybacks and shrinking share count are the mechanism that turns it into per-share compounding.

Latest full FY FCF

$101.9B

FY2025 fiscal-year basis

Latest full FY Buybacks

$87.1B

FY2025 fiscal-year basis

Cash flow allocation

Operating cash flow breakdown, FY2015–FY2026

-20B-10B$010B20B30B40B50BQ1 '15FY2015Q1 '16FY2016Q1 '17FY2017Q1 '18FY2018Q1 '19FY2019Q1 '20FY2020Q1 '21FY2021Q1 '22FY2022Q1 '23FY2023Q1 '24FY2024Q1 '25FY2025Q1 '26FY2026

Source: Apple SEC filings (10-Q, 10-K) · Click categories to filter

Shareholder returns & shares outstanding

Buybacks dominate the cash return stack while the share count keeps grinding lower

Latest

Q1 '26 $28.7B

Shares 14.8B

$05B10B15B20B25B30B16B18B20B22BQ1 '15FY2015Q1 '16FY2016Q1 '17FY2017Q1 '18FY2018Q1 '19FY2019Q1 '20FY2020Q1 '21FY2021Q1 '22FY2022Q1 '23FY2023Q1 '24FY2024Q1 '25FY2025Q1 '26FY2026

Source: Apple SEC filings (10-Q, 10-K) · Click to toggle · Hover, focus, or tap bars for detail

Balance Sheet

The balance sheet is more levered than the old net-cash era, but still very flexible.

Debt matters, equity is thinner than it used to be, and cash still gives Apple plenty of room to keep returning capital while funding the operating machine.

Balance sheet — Assets

Total assets breakdown by liquidity

Latest

Q1 '26 $373.7B

Cash & Marketable Securities

$050B100B150B200B250B300B350B400B450BQ1 '15FY2015Q1 '16FY2016Q1 '17FY2017Q1 '18FY2018Q1 '19FY2019Q1 '20FY2020Q1 '21FY2021Q1 '22FY2022Q1 '23FY2023Q1 '24FY2024Q1 '25FY2025Q1 '26FY2026

Source: Apple SEC filings (10-Q, 10-K) · Click to toggle · Hover, focus, or tap bars for detail · Swipe or use tabs to switch views

Fiscal Year Summary

Unlike the chart annual toggles, this table stays on Apple's fiscal year basis. Partial years remain visible so the data cut is explicit.

Fiscal YearRevenueNet IncomeFree Cash FlowBuybacksSharesQuarters
FY2015$233.7B$53.4B$70.0B$35.3B22.58B4/4
FY2016$215.6B$45.7B$53.1B$29.7B21.54B4/4
FY2017$229.2B$48.4B$51.1B$32.9B20.94B4/4
FY2018$265.6B$59.5B$64.1B$72.7B19.90B4/4
FY2019$260.2B$55.3B$58.9B$67.1B18.60B4/4
FY2020$274.5B$57.4B$73.4B$72.4B17.36B4/4
FY2021$365.8B$94.7B$93.0B$85.5B16.57B4/4
FY2022$394.3B$99.8B$111.4B$89.4B16.06B4/4
FY2023$383.3B$97.0B$99.6B$77.5B15.72B4/4
FY2024$391.0B$93.7B$108.3B$94.9B15.19B4/4
FY2025$416.2B$112.0B$101.9B$87.1B14.89B4/4
FY2026$143.8B$42.1B$44.4B$24.8B14.81B1/4

Employment

Flat headcount, rising output

Apple annual headcount

Full-time employees as reported in annual SEC filings

025K50K75K100K125K150K175K20002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025

Source: SEC filings (10-K) via Financial Modeling Prep

Methodology & Sources

Data is sourced from Apple's quarterly earnings releases and SEC filings (10-Q, 10-K). Figures are in millions USD unless noted. Apple's fiscal year ends in late September. Quarterly chart views use fiscal quarters. Annual chart views aggregate by calendar year. The table above remains on a fiscal-year basis. FY2025 Q3-Q4 are still modeled estimates in the local dataset.